Networking opportunities are everywhere. You no longer must leave your house to be able to network, but studies now show that online networking doesn’t hold the same power as in-person networking. Networking is critical to landing a job, learning about opportunities before they are broadcast, and getting more sales for your business.
You need to do it, even if you hate it, and one of the easiest most effective networking groups is the chamber. But the chamber does more than just introduce you to others. It offers very strong networking tools and opportunities. Here are several things you probably didn’t know about how you can improve your business networking with chamber membership.
5 Ways You’ll Improve Your Networking Skills with a Chamber Membership
According to HubSpot, 85% of people “say they build stronger, more meaningful business relationships during in-person business meetings and conferences.” Chambers facilitate this on a weekly basis in some form or fashion, but there are a host of other ways they can help you improve your networking. Here are 5 ways the chamber can make you a better networker that you might not have thought of.
1. In Person Events
The chamber offers a host of in-person events from formal networking events to informal member mixers. There are even opportunities to sponsor events and showcase your business location.
2. Networking Assistance
If you’re like most people, you’re not a natural networker. It’s something you do because you know it’s necessary, but not something you enjoy. The chamber is rich with experience and advice on how to improve your networking skills. Check to see about networking courses or training. Also, don’t be shy to admit to the chamber staff that you’re struggling with networking. They can easily keep an eye out for you and help introduce you to the people who can make a difference in your business. You don’t get this kind of service from an online group.
3. Leads and Mastermind Groups
Some chambers offer leads groups where business professionals from the community bring leads for one another and help the members grow their businesses. These groups are often more targeted than the open networking events for the entire chamber membership. Getting to know a select group of business associates in your industry or a complimentary one, can help your business take off.
4. Thought Leadership Opportunities
Many chambers offer members the opportunity to share their knowledge in the form of educational sessions. This can position you as a thought leader in your industry and helps with networking after the event. People will naturally want to discuss the materials you presented.
5. In Sight, On the Mind
Most people are extremely busy these days, particularly business owners. While social media can be a very effective tool for keeping in touch, it’s too easy to miss people’s posts there. At an in-person event, on the other hand, you come face-to-face with someone and they’re immediately on your mind again.
When you’re an established acquaintance and people know, like, and trust you, they are more likely to buy from you and refer you to others. Plus when they know you (from having met you in person), your social media posts will be more meaningful to them.
A Final Word About How the Chamber Can Make You a Better Networker
Networking is painful for most of us but having an organization that specializes in it can help you get the training and assistance you need to get more customers and grow your tribe. Chamber membership is a pretty small price to pay for that.
Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog.
She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.