Don’t Waste Your Time on Content Marketing If…
If you’ve ignored the most popular trend in marketing over the past five years, you may not know anything about content marketing. But before you decide whether it’s for your […]
Business Blog
3 Cheap Marketing Ideas for Businesses on a Budget
Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in […]
Johnny the Bagger: A Customer Service Story
Several years ago when I was with Walmart I attended one of our conventions. A motivational speaker at the convention shared the story of “Johnny the Bagger.” The presenter was […]
5 Advantages Small Businesses Have Over Large (And How To Capitalize On Them)
David and Goliath is a great story, but let’s be honest, when it comes to small business the story often doesn’t have the same ending. We’ve watched it as local […]
4 Reasons You’re Losing Customers (or soon will be)
Do you track the number of sales you make along with the revenue? Of course you do. How do your numbers look? Are you increasing or remaining the same? Hopefully […]
How Much is Too Much: Navigating Social Sharing for Business
Part of telling your business story – and encouraging customers and potential customers to know, like, and trust you – is to share personal things that your audience can identify […]
Your Website May Be Killing Business If……..
A website is one of the most potent marketing tools you have. It’s open when your best sales person is asleep and represents you even when your doors are closed. […]
58 Inbound Marketing Ideas
The old days of running and ad and then counting your money are gone. The decision process for making purchases has dramatically changed. Even a local purchase, will often, start […]
Getting Found in the Wide Wide World (WWW)
Being popular and having a great reputation is important, but if a referrals can’t find you, then what good does having a great reputation do? My guess is that few […]
Are you using one of the most UNDERUTILIZED local marketing tools out there?
If you’re a small business you may find it’s difficult to keep up with the resources and marketing dollars of megabrands. But don’t get discouraged. There’s an underutilized tool that […]
