Let’s take a look at the basics of local SEO. Local SEO is a combination of on-page and off-page optimization and can be used for any type of business — big or small. Local SEO is different than traditional SEO in a couple of ways: It’s all about location. The goal is to rank for local searches — not national or global ones. Local SEO is location-based. This is why you’re searching for “near me” when you’re looking for local businesses. If you search for “Chicago pizza,”
Google will deliver the results based on your location and will not include results from other locations. If you search for “pizza near me,” Google will return the results based on your location. How to Optimize for Near Me Searches Let’s say you own a local restaurant. You’ve been running this business for a while and have an established reputation. The only problem is that no one knows about your business because it’s not ranked in Google for nearby searches.
It’s clear that Google is stepping up its game for local SEO. In this article, we’ll give you some insights into near me searches and what you can do to make sure your online presence is set up the right way.
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